To start, RWBY presents us with a modern world full of magic and Dust, the physical embodiment of magic.. This world isn't our own, but rather of the name Remnant - an earth like setting with 4 main continents, 4 kingdoms split among 3 of them. Attacking humanity are the Grimm, creatures of darkness only interested in eating humans. Who stands against the Grimm? The hunters - an organization that crosses borders to defend humanity. Important to the plot are the Faunus, a human species with animal like features. These people share the world with the humans, but are persecuted out of fear and distrust for their differences.
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Let's get to the reviewing! First things first! RWBY feels like it was made on a budget. The first season they didn't even bother to animate any background characters, preferring to leave them as walking black silhouettes. This lack of funding could have resulted in something very bad, but instead it created something... well magical. The creator, Mounty Oum, and his team chose to spend their limited resources on doing just a few things REALLY right. The episodes are short, maybe 10-15 minutes each, so they kept the script writing tight and poignant. The characters are artsy in their own way, obviously short on budget, but pretty and well crafted. The shortcut in different places to ensure that your focus is where it is meant to be - the characters and action.
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I guess that's the best analogy I can give you to sum it all up. They didn't have the budget for a full cake. So they've given us some cup cakes. In the creation of the cupcakes, they lovingly put in all the best ingredients. Its just a taste too - because we know there is more - more that they are just hinting at. They have the characters to explore, they have a world full of intrigue and prejudice that they haven't fully presented and they have mystery in the main plot. AND plenty of bad guys to keep throwing at our heroes. In other words lots more cupcakes to come.
Lastly, before I go - I want to comment on an out of show reason to like this series. The internet is an amazing place for sharing. A show like this wouldn't not have been possible 20 years ago. Nobody would have picked it up, or the artists would have had to sell their work to a big production company and barely see any of the proceeds. This is another example of doing what you love, using the resources you have to leverage what you can. So keep at it all those dreamers and create something great and share.
At this point they have their product. There won't be much to the way its presented that they will be able to change. Even still, there are noticeable jumps to quality between season 1 and 2. I'm for one looking forward to season 3. I rate this one highly watchable. But what do you think? Think I missed the mark somewhere? Want to share? Well that's what the comments are for! Also you can follow me and other anime fans on Facebook at Late Night Otaku.